The problem
Rick Aiello has been a licensed Ottawa hardscape contractor since 1995, building interlock driveways, patios, steps and retaining walls, and lift-and-relay work that reuses existing stone for a better return. None of that history had a home online. Homeowners in Ottawa South, Riverside South and Manotick had no way to see the work, request a quote, or confirm the licence before they called.
- Forty-plus years of craftsmanship with no website at all.
- No way for prospects to request a quote outside a phone call.
- The lift-and-relay specialty, a real cost advantage, was not explained anywhere.
- Nothing online distinguished a licensed contractor from a weekend crew.
The build
We built a single-page flagship site that leads with the licence and the years, then walks through every service: interlocking driveways and walkways, patios and pool decks, front steps and entrances, retaining walls, lift-relay-and-relevel work, and extended interlock for extra parking. Best Way Stone pavers are named specifically, and quote requests route through a form and Instagram DM, since a phone number was not yet available.
- Custom cinematic single-page build, mobile-first and fast.
- Full service breakdown: driveways, patios, steps, retaining walls, lift-and-relay.
- Licensed-contractor badge and 1995 start date front and center.
- Quote request form plus Instagram DM as a quick-quote channel.
- Service area mapped to Ottawa South, Riverside South and Manotick.
- No fabricated reviews or stats — the brief called for honesty over hype, and the build holds to it.
The visible result
Absolute Interlock now has a site that matches the craftsmanship: forty years of real work, a licensed badge, and a clear path to request a quote. The SEO clock started at launch — the next phase is ranking for "interlock Ottawa" and the surrounding service area.
- A real online presence for a business that previously had none.
- Quote requests and Instagram DMs replace cold phone calls.
- Service area and licence status are clear before the first conversation.
- Live at absolute-interlock.pages.dev
Forty years of craft deserves a site that shows it
Start with a free audit. We will look at where you rank, what is leaking customers, and what a build would take.