The problem
Bilal built a following shooting candid Polaroids at concerts, parties and street pop-ups around Toronto, printing photos on the spot for people to keep. But the work lived scattered across Instagram stories with no single place to see it, understand what he offers, or book a shoot. A photographer whose whole craft is a physical, in-hand keepsake had no digital front door.
- No central portfolio; the work existed only in Instagram stories and DMs.
- No clear breakdown of what a booking includes or what it costs.
- Booking ran entirely through informal DMs, with no fast path to lock a date.
- The instant-film aesthetic that makes the work distinct was not represented online.
The build
We built an editorial portfolio designed around the Polaroid itself: tilted print treatments, a warm paper-and-film palette, and a gallery that reads like a stack of real prints. The site breaks the work into three bookable tiers — Events & Parties, Music & Nightlife, and Brand & Content — plus a wedding Polaroid-favour add-on, and routes every booking straight to WhatsApp with the event details pre-filled.
- Editorial portfolio design built around the physical Polaroid print.
- Three service tiers: Events & Parties, Music & Nightlife, Brand & Content.
- Wedding Polaroid-favour package as a named add-on, not the headline.
- One-tap WhatsApp booking with the event details pre-filled in the message.
- Pop-up section with transparent street-print pricing and an Instagram follow CTA.
- Same-week highlight reel positioned as part of every booking, not an upsell.
The visible result
Capture Film now has a real portfolio that matches the look of the work: warm, candid, instant film. Visitors can see the three shoot types, understand the wedding add-on, and book in one tap on WhatsApp instead of hunting through old Instagram stories.
- A single link to send instead of scattered Instagram stories.
- Clear service tiers replace ad-hoc DM negotiations.
- One-tap WhatsApp booking shortens the path from interested to booked.
- Live at capturefilm.pages.dev
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