The problem
James had built, run and sold real businesses, including a roughly $3M exit, but his consulting practice had no site that communicated the model. Performance-based fees are a hard promise to make credible without proof, and prospects had nowhere to verify his track record or book a conversation.
- No website to validate credibility before a referral conversation.
- The performance-based fee model needed explanation and proof.
- Service scope was unclear: was this cost-cutting, systems, or turnaround?
- No easy way to request a consult or assessment.
The build
We built a consulting site that leads with the promise and backs it up with James's operating history. The hero is blunt: "I find the money your business is losing." Right under it: "When it fits, my fee is tied to measurable results." The track-record section lists his real roles: running Ontario for YM Group, building the Côté Rico group across the Maritimes, growing and exiting a ~$3M business. The process is laid out in three steps.
- Hero messaging that makes the performance-based model instantly clear.
- Track-record section with verifiable operating history.
- Four service levers: stop leaks, cut dead weight, build systems, lift margins.
- Consult booking form and Calendly-ready CTA.
- FAQ that handles the obvious objections up front.
- Clean, credible design that reads as operator, not theorist.
The visible result
James now has a site that explains the model before the call. Visitors see the operating history and book a free consult in one click. The site matches the confidence of the offer.
- Clear promise-to-proof flow builds trust before the first conversation.
- Consult requests route directly into James's pipeline.
- FAQ reduces back-and-forth and qualifies the right-fit prospect.
- Live at james-antaki.pages.dev
Make your offer unmistakable
We build sites that close on outcomes. Start with a free audit of your current presence.