The problem
Rover's Edge builds brushless DC dryers and an electric grooming table designed by an engineer with 30+ years of experience and a working groomer. The gear is quieter, cooler and longer-lasting than standard AC dryers, but the old site did not tell that story. Salons and vet clinics could not see the specs, the warranty, or why brushless DC matters.
- Engineered-in-Canada products were buried in a generic store layout.
- The brushless DC advantage was not explained to non-technical buyers.
- Product specs and warranty details were hard to find.
- Wholesale and dealer inquiries had no clear path.
The build
We built a cinematic product site that leads with the motor story: AC carbon-brush dryers run hot, loud and wear out; Rover's Edge brushless DC dryers do not. The site lays out the full product line — Alpha high-velocity dryer, Spot stand dryer, Buddy tabletop dryer, and the Hercules electric table — with clear specs, pricing in CAD, and real groomer reviews.
- Product-line architecture: Alpha, Spot, Buddy and Hercules.
- Brushless DC comparison page for technical and non-technical buyers.
- Detailed specs: air speed, airflow, power draw, noise, weight, warranty.
- Real groomer testimonials from salons across Canada.
- Wholesale and dealer inquiry flow.
- Shipping, returns and support information front and center.
The visible result
Rover's Edge now looks like the premium equipment brand it is. Groomers compare products, see why brushless DC matters, and request a quote or place an order. The site supports direct sales and wholesale dealer growth.
- Cinematic product presentation matches the engineering quality.
- Specs and warranty answers reduce support emails.
- Wholesale flow captures B2B inquiries.
- Live at roversedge.pages.dev
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