The problem
TLC Grooming had 40 years of trust, a 4.4 Google rating from 77 reviews, and a team of experienced groomers — but no real website. New clients found the shop through referrals or stumbled across the Google listing, then had to call to book. The business was leaving appointments on the table because the online experience did not match the in-shop experience.
- No website to capture search traffic for "dog grooming Ottawa."
- No online booking; every appointment required a phone call.
- Pricing and services were not visible before calling.
- The crate-optional, nervous-dog-friendly difference was not clear online.
The build
We built a warm, mobile-first site that feels like the shop: calm, honest, and focused on the dog. Services and pricing are sized by dog weight, the team is introduced by name, and online booking routes through tlc4dogs.com. The gallery shows real grooms done right on Canotek Road.
- Full service menu with transparent size-based pricing.
- Online booking integration with tlc4dogs.com.
- Team profiles for Yu Shan, Ling, Zandy and Alisa.
- Google review social proof and gallery of real grooms.
- Walk-in nail-trim pricing and first-visit deposit explained up front.
- Local SEO for east-end Ottawa and breed-specific grooming searches.
The visible result
TLC Grooming now has a site that matches its reputation. New clients see pricing, meet the groomers, and book online without calling. Forty years of trust finally has a front door.
- Online booking captures appointments 24/7.
- Pricing transparency reduces phone calls and no-shows.
- Reviews and gallery build confidence before the first visit.
- Live at tlc-grooming.pages.dev
Turn reputation into bookings
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